The online environment has different requirements from printed publications, no matter if we’re talking about a printed magazine or journal. The visibility and recognition of an article is the key to a successful business. Implementing an effective article marketing strategy is vital, as the search engines will index only complete information and optimized content.

Writing informative, original and relevant articles for search engines means quality market valuation. As you probably know, search engines are a main source of visitors for your content. As more SEO optimized an article is, as bigger are the changes to have more visitors and more visibility. Basically, by optimizing your articles for search engines, the number of visitors and potential customers increases. Besides the text, it’s important to associate your message to relevant visual images.

Maybe you have heard about the expressions “Content is king” and “Content is everything”, which are very popular among SEO experts and their software. The content, consisting in written texts and images, is an effective marketing tool, but only if it has the following characteristics:

Keyword density; SEO fundamental technique consists in using keywords and special phrases, which are identified using solid keyword research. Search engines are programmed to find certain words that define various domains and categories on the Internet. Keywords are words that synthesize the best the main idea of our website. Choosing the right keywords is an essential aspect of SEO. Choosing the correct keywords is not as easy as it seems. For example, if we have a new website, we can’t compete for certain keywords with other websites that have a page rank 4. All we can do is to focus on content.

Keywords density represents the ratio between certain words strictly related to the website’s profile and the total word count; it has to be between 3%-5%, without exceeding these limits. An optimized article will propel the websites to the first pages of search results, generating traffic.

Quality content; when it comes about implementing an article marketing strategy, we should focus on attracting dedicated visitors and potential subscribers. If the content is impressive, people will return again and again to find more information. Moreover, high quality content promotes effectively the products, no matter if we’re talking about services or goods.

A simply and clear language; reading a text online is 25% more difficult than reading a printed text. Therefore, it’s better to avoid complex phrases and words. The article has to provide answers to potential visitors, without misleading them. Each paragraph should be limited to a certain message; this way, the visitors will take into account the main idea, even without reading the entire paragraph. It is recommended to write the conclusion in the first two sentences of the paragraph, in order to outline the main idea, followed by explanations and details.

Relevant content; many webmasters provide gobs of information that has nothing to do with the main idea promoted by the website. Some consider that by providing indirectly related details, the website will achieve a higher rank in search engines. Instead of creating confusion, the content must be relevant for the desired message. As more relevant the article is, as higher will be the changes of being indexed by search engines.

Just an article won’t ensure your success, but an effective article marketing strategy and a tactical approach are the best marketing tool to promote your business.